All pizza restaurant chains are considered for this award. The award will be given to the pizza restaurant chain (a business with 10 or more restaurant sites) which is shown by research to have been the most successful in the year maintaining growth and customer loyalty. For the purposes of the awards, a pizza restaurant is defined as one where pizza forms the main focus of the business.

With the food industry generally under the spotlight in terms of the recyclability of packaging, food waste and sustainability, this award  recognises those businesses and individuals in the pizza, pasta and Italian food industry who are leading the way in this area.